Retention Marketing for Fashion & Beauty Brands

Your next best sale shouldn’t depend on another ad.

Strategic email marketing that strengthens customer relationships, increases repeat purchases, and turns retention into one of your most profitable growth channels.

Email marketing that turns retention into your most profitable growth channel.

Book a Strategy Call View Selected Work
Mahnoor — retention marketing for fashion and beauty brands

Trusted by founders building brands customers love.

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  • 100+ Brands
  • $25M+ Revenue Influenced
  • 4+ Years Experience
  • Klaviyo Certified Expert
  • Omnisend Certified Partner

Retention, from strategy to execution.

  • Email Strategy
  • Lifecycle Flows
  • Campaign Management
  • Email Design
  • Copywriting
  • Customer Journeys
  • Segmentation
  • SMS Marketing
  • Klaviyo
  • Omnisend
  • Migration
  • Performance Optimisation

Selected Work

Case studies from brands
built for repeat customers.

Quiz Pathway Flow
Overall Revenue
Marketing Activity Performance
01

7-Figure Skincare Brand

Retention Strategy · Campaign Management

A growing skincare brand needed a more personalised approach to email marketing. I introduced behavioural segmentation, a structured campaign calendar, and ongoing A/B testing to deliver more relevant customer experiences while improving long-term engagement.

Scope Customer Segmentation · Campaign Strategy · Email Design · Copywriting · Weekly Campaigns

  • 58% Open Rate
  • 2.5% CTR
  • 45% Email Revenue
Launch Dashboard
Teaser Email Deliveribility Score
Campaign Analytics
02

Premium Fightwear & Activewear Brand

Product Launch Strategy

To support the launch of a new collection, I developed a multi stage email campaign that built anticipation before launch, maximised sales on release day, and maintained momentum through strategic follow-up campaigns.

Scope Launch Strategy · Campaign Planning · Email Design · Copywriting

  • 62%+ Open Rate
  • $600–$7K+ Revenue / Teaser
  • ✓ Successful Launch
Flow Builder
Revenue Dashboard
Flow Insights
03

Luxury Australian Fashion Brand

Lifecycle Automation · Klaviyo

Built a high-performance Master Welcome Flow in Klaviyo with advanced acquisition-source segmentation, routing customers from different social platforms into personalised journeys with tailored discount offers. Integrated Justuno to capture and convert subscribers at the right moment, creating a scalable retention engine from first touch.

Scope Lifecycle Flows · Segmentation · Justuno Integration · Dynamic Offers

  • $1.37M+ Email Revenue
  • 70.24% Open Rate
  • ✓ Automated Journeys

Gallery

Email Designs That
Feel Like Your Brand.

From product launches and seasonal campaigns to automated flows, every email is designed to feel like a seamless extension of your brand balancing thoughtful design with measurable performance.

Services

Built to support every stage
of your retention journey.

  • 01

    Email Strategy

  • 02

    Lifecycle Flows

  • 03

    Campaign Management

  • 04

    Email Design

  • 05

    Copywriting

  • 06

    Segmentation

  • 07

    SMS Marketing

  • 08

    Klaviyo & Omnisend Setup

  • 09

    Migration & Audits

My Process

  1. 01

    Discover

    I begin by understanding your brand, customers, existing setup, and opportunities.

  2. 02

    Strategy

    Every recommendation is tailored to your goals not generic best practices.

  3. 03

    Build

    Flows, campaigns, automation, copy, and design are built around your customer journey.

  4. 04

    Launch

    Everything is tested, refined, and deployed with confidence.

  5. 05

    Optimise

    Performance is continuously reviewed and improved to maximise long-term value.

What You Can Expect

Strategic Thinking

Every recommendation is built around your brand, customers, and growth stage not generic best practices.

Design That Converts

Emails that feel like a natural extension of your brand while driving measurable results.

Clear Communication

Transparent updates, proactive recommendations, and a collaborative partnership from start to finish.

Built for Long-Term Growth

Retention isn’t about one campaign—it’s about building systems that continue to perform over time.

What Clients Say

Trusted by brands that value quality.

Mahnoor was very diligent and cooperative in getting our flows done in a timely manner. Thank you for the time and effort!

— Jon, Primo fightwear

Mahnoor consistently delivers exceptional service with a touch of excellence that sets her apart. Her dedication to each task is evident in the quality of work she produces.

— Sara, Ghalia Jwellery

Mahnoor does amazing work ! I’ve already gotten results from her work! I look forward to doing more business with her! Thank you Mahnoor, for your professionalism

— Glen, Yalah App
Portrait of Mahnoor

About Mahnoor

Your brand has a voice. I make sure your inbox doesn't lose it.

Four years in, and I still think the best email is the one that doesn't feel like marketing. That's what I build for the 100+ fashion, beauty, skincare, and jewellery brands I've worked with, flows and campaigns that sound like the brand, not a platform. Some of that work is fixing what's already there. Some of it starts from a blank Klaviyo account. Either way, the standard's the same: if it doesn't drive revenue and it doesn't sound like you, it's not done.

Book a Strategy Call

FAQ

Absolutely. Whether you’re building your first retention system or refining an existing one, the strategy is tailored to your current stage of growth.

I primarily work with Klaviyo and Omnisend, helping Shopify brands build scalable email marketing systems.

That’s my primary focus because these industries benefit heavily from strong customer retention and brand-led communication.

Yes. Whether you need a complete lifecycle setup, an audit, a migration, or campaign support, projects can be tailored to your requirements.

Yes. Existing campaigns and flows can be refreshed to better reflect your brand while improving performance and customer experience.

Ready to turn retention into your strongest growth channel?

Let’s build email experiences your customers actually want to receive.

Book Strategy Call
Email Designs