Retention Marketing for Fashion & Beauty Brands

Your Next Best Sale Shouldn’t Depend On Another Ad.

I build the email and SMS systems that make your existing customers your cheapest source of revenue.

I build the email and SMS systems that make your customers your cheapest source of revenue.

Book a Strategy Call View Selected Work

Trusted by founders building brands customers love.

Nola Skinsentials Hello Nails IZ Beauty Primo GAV Bae Body WAG Engraven Born To Bio Maisondefemmes Nola Skinsentials Hello Nails IZ Beauty Primo GAV Bae Body WAG Engraven Born To Bio Maisondefemmes
  • 100+ Brands
  • $25M+ Revenue Influenced
  • 4+ Years Experience
  • Klaviyo Certified Expert
  • Omnisend Certified Partner

Retention, from strategy to execution.

  • Email Strategy
  • Lifecycle Flows
  • Campaign Management
  • Email Design
  • Copywriting
  • Customer Journeys
  • Segmentation
  • SMS Marketing
  • Klaviyo
  • Omnisend
  • Migration
  • Performance Optimisation

Selected Work

Case studies from brands
built for repeat customers.

Quiz Pathway Flow
Overall Revenue
Marketing Activity Performance
01

7-Figure Skincare Brand

Retention Strategy · Campaign Management

A growing skincare brand needed a more personalised approach to email marketing. I introduced behavioural segmentation, a structured campaign calendar, and ongoing A/B testing to deliver more relevant customer experiences while improving long-term engagement.

Scope Customer Segmentation · Campaign Strategy · Email Design · Copywriting · Weekly Campaigns

  • 58% Open Rate
  • 2.5% CTR
  • 45% Email Revenue
Before
May 2024
After
June 2024

One Month Later

  • A$268.7K → A$318.7K Email Revenue
  • A$0.40 → A$0.56 Revenue / Recipient
  • 45.94% → 48.94% Share of Revenue
02

Before & After

Retention Performance Case Study

I worked on improving the brand’s email performance across campaigns and lifecycle strategy, with a focus on increasing revenue contribution and getting more value from every subscriber.

Within one month, email-attributed revenue increased from A$268.7K to A$318.7K, while revenue per recipient grew 40% and email’s contribution to total revenue increased to almost 49%.

Scope Email Strategy · Campaign Optimisation · Lifecycle Marketing · Performance Analysis

  • +18.6% Email-Attributed Revenue
  • +40% Revenue Per Recipient
  • +92.3% Campaign Revenue
Flow Builder
Revenue Dashboard
Flow Insights
03

Luxury Australian Fashion Brand

Lifecycle Automation · Klaviyo

Built a high-performance Master Welcome Flow in Klaviyo with advanced acquisition-source segmentation, routing customers from different social platforms into personalised journeys with tailored discount offers. Integrated Justuno to capture and convert subscribers at the right moment, creating a scalable retention engine from first touch.

Scope Lifecycle Flows · Segmentation · Justuno Integration · Dynamic Offers

  • $1.37M+ Email Revenue
  • 70.24% Open Rate
  • ✓ Automated Journeys

Gallery

Email Designs That
Feel Like Your Brand.

From product launches and seasonal campaigns to automated flows, every email is designed to feel like a seamless extension of your brand balancing thoughtful design with measurable performance.

Services

Built to support every stage
of your retention journey.

  • 01

    Email Strategy

  • 02

    Lifecycle Flows

  • 03

    Campaign Management

  • 04

    Email Design

  • 05

    Copywriting

  • 06

    Segmentation

  • 07

    SMS Marketing

  • 08

    Klaviyo & Omnisend Setup

  • 09

    Migration & Audits

My Process

  1. 01

    Discover

    I begin by understanding your brand, customers, existing setup, and opportunities.

  2. 02

    Strategy

    Every recommendation is tailored to your goals not generic best practices.

  3. 03

    Build

    Flows, campaigns, automation, copy, and design are built around your customer journey.

  4. 04

    Launch

    Everything is tested, refined, and deployed with confidence.

  5. 05

    Optimise

    Performance is continuously reviewed and improved to maximise long-term value.

What You Can Expect

Strategic Thinking

Every recommendation is built around your brand, customers, and growth stage not generic best practices.

Design That Converts

Emails that feel like a natural extension of your brand while driving measurable results.

Clear Communication

Transparent updates, proactive recommendations, and a collaborative partnership from start to finish.

Built for Long-Term Growth

Retention isn’t about one campaign—it’s about building systems that continue to perform over time.

What Clients Say

Trusted by brands that value quality.

Verified Upwork review, 5 stars, Klaviyo Flows Revamping: Mahnoor was very diligent and cooperative in getting our flows done in a timely manner. Thank you for the time and effort! — Jon, Primo Fightwear Verified
Jon · Primo Fightwear
Verified Upwork review, 5 stars: Mahanoor consistently delivers exceptional service with a touch of excellence that sets her apart. With Mahanoor, you can expect nothing less than top-notch professionalism, timely deliveries, and a keen eye for detail. — Sara, Ghalia Jwellery Verified
Sara · Ghalia Jwellery
Verified Upwork review, 5 stars, Create flows and branded email templates for Klaviyo: Mahnoor does amazing work! I've already gotten results from her work! I look forward to doing more business with her! Thank you Mahnoor, for your professionalism! — Glen, Yalah App Verified
Glen · Yalah App
Verified Upwork review, 5 stars, Klaviyo Email Configuration: Amazing to work with you again and thanks for the quick turnaround! As always work, timelines and communication is above par. Verified
Verified Upwork client
Verified Upwork review, 5 stars, Klaviyo email automation for Shopify: Finished the project on time, very professional, responds immediately. Verified
Verified Upwork client
Verified Upwork review, 5 stars, Klaviyo Email Configuration: Amazing to work with Mahnoor. Went over and beyond to ensure task was completed beyond expectations. Highly recommended and look forward to working with you again shortly on the new project. Verified
Verified Upwork client
Portrait of Mahnoor

About Mahnoor

Your brand has a voice. I make sure your inbox doesn't lose it.

Four years in, and I still think the best email is the one that doesn't feel like marketing. That's what I build for the 100+ fashion, beauty, skincare, and jewellery brands I've worked with, flows and campaigns that sound like the brand, not a platform. Some of that work is fixing what's already there. Some of it starts from a blank Klaviyo account. Either way, the standard's the same: if it doesn't drive revenue and it doesn't sound like you, it's not done.

Book a Strategy Call

FAQ

Absolutely. Whether you’re building your first retention system or refining an existing one, the strategy is tailored to your current stage of growth.

I primarily work with Klaviyo and Omnisend, helping Shopify brands build scalable email marketing systems.

That’s my primary focus because these industries benefit heavily from strong customer retention and brand-led communication.

Yes. Whether you need a complete lifecycle setup, an audit, a migration, or campaign support, projects can be tailored to your requirements.

Yes. Existing campaigns and flows can be refreshed to better reflect your brand while improving performance and customer experience.

Ready to turn retention into your strongest growth channel?

Let’s build email experiences your customers actually want to receive.

Book Strategy Call
Email Designs
Book a Strategy Call